EXCEPTIONALLY HUMAN: Successful Communication in a Distracted World | Shapiro Communications

We live in an age where communication has been transformed in mind-spinning ways. And at the same time, the fundamentals of effective and successful communication remain the same. Whether we’re emailing, texting, posting, or blogging, if we don’t have credibility, if we generate inappropriate emotions, and if our logic is flawed, nobody will pay attention to us. With attention spans so short, we need every bit of help we can get. Exceptionally Human: Successful Communication in a Distracted World dips into time-tested, authenticated, and truly enduring communication principles to being paid attention to, while adding a modern twist. By demonstrating credibility’s power, emotion’s impact, and logic’s ability to lead, readers enjoy valuable insights to apply to their communication practices at work and elsewhere to make connections and maintain relationships. Complete with practical skills and tips, Exceptionally Human is a valuable read for anyone who wants to be paid attention to, in a world where attention is a commodity in short supply.

By reflecting upon an airport’s unique organizational characteristics and structures, The Exceptionally Human Airport Experience explores the current experiences travelers and employees have at airports, so as the best understand the specific communication challenges airports face. Then, the groundwork is laid to help guide an airport’s workforce towards making adjustments to current communication practices. These adjustments will enhance their credibility, generate desirable emotions, and allow them to be viewed as increasingly reasonable. The Exceptionally Human Experience provides direction and guidance to do just that, in a fun, intimate, and resourceful manner.

The Exceptionally Human Communication Workbook is designed to help all individuals, regardless of their organizational rank or position, to acquire and develop an expansive repertoire of communication behaviors. Beginning with a communication self-assessment, then introducing the Three Pillars of Exceptional Communication, and finally putting in place the comprehensive Shapiro 21 Day Approach action plan, the Exceptionally Human Communication Workbook is a disciplined yet easy-to-manage hands-on resource that will ensure even the most challenged or the most polished communicator can become the most effective communicator possible.

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